Internet marketing saw massive changes in 2012 brought on by the mass adoption of mobile devices, and huge changes to SEO (Search Engine Optimization).
Accordingly, businesses are evolving new marketing strategies to reach and engage customers in 2013.
These changes mean that marketers are rethinking the way they reach customers online, and the role of content within their overall marketing strategy.
This article will highlight some of the primary causes of online marketing failures, and discuss why content will become the focus of all marketing strategies in 2013 and beyond.
