Google Trends can provide unique insight into your business niche and help drive effective SEO (Search Engine Optimization) and marketing strategies.
That's how I know that businesses don't send out gifts like they used to.
Google Trends is a free tool that allows you to compare and contrast the popularity (search volumes) of any search terms using a range of filters such as location, time-frame, and type of search (i.e. global, U.S, U.K, etc).