Getting free backlinks using natural link building strategies is crucial for increasing page rankings and driving more Web traffic from organic search.
Since Google's Penguin and Panda algorithm changes hit the scene, artificial methods of building links (i.e. buying backlinks from link building services) have proven more harmful than good.
But webmasters, bloggers and businesses still need ways to build natural backlinks, in order to appear higher in SERPs (Search Engine Results Pages).